“The world’s number one sexual wellbeing brand Durex has today revealed that it has diversified into digital technology ahead of a major product launch it claims could revolutionise our sex lives.” reads the official press release.
And what’s more: “Durexlabs will imminently announce what it describes as its first game-changing product, a technological breakthrough that will actually help users achieve an orgasm.” How exactly? Still unclear.
What is known, however, is that Durex have teamed up with Siren Mobile, a mobile dating app, which claims to be “the best online platform for positive offline connections.”
Siren helps people discover each other through a “Question of the Day”.
Susie Lee, CEO of dating app Siren, says: “It’s been such an incredibly exciting process working with Durexlabs. Through the proliferation of smart phones, social media and dating apps, technology has proven a hugely successful medium in bringing people together and maintaining close relationships. With Durexlabs we are taking the next vital step by embracing technology to amplify human connection in the bedroom and improve our sex lives.”
Want to know more and get involved? Great. Durex is actually looking for beta testers